Branding

There’s a lot going into the creation of a visual identity. I always start of with a consultation, assesing your brands unique needs. When working with a new brand I always start by doing an inventory:

  • Purpose and Mission:

    • What is the purpose/mission of the brand?

    • What values and beliefs does the brand stand for?

  • Target Audience:

    • Who is the target audience or ideal customer?

    • What are their demographics, interests, and behaviors?

    • How does the brand resonate with the target audience?

  • Unique Selling Proposition (USP):

    • What sets the brand apart from competitors?

    • What unique value does the brand offer to customers?

  • Brand Personality:

    • How would you describe the brand's personality?

  • Brand Story:

    • How did the brand come into existence, and what is its journey?

  • Brand Voice and Messaging:

    • What tone, language, and messaging style does your brand use? Is there a need for improvement/updates?

  • Brand Experience:

    • What kind of experience do you want to create for your customers?

The goal with a first consultation is to assess the branding-needs of your company. The next step is to put together a package involving a combination of the following elements:


Included in every branding package:

  • Brand Discovery and Strategy:

    • Brand analysis and assessment

    • Target audience identification

    • Competitor analysis

    • Unique Selling Proposition (USP) development

Ad-ons to create your branding-package:

  • Brand Naming:

    • Creation of a distinctive and memorable brand name

  • Logo Design:

    • Development of a versatile and memorable logo

    • Variations for different applications (e.g., color, black and white)

  • Color Palette:

    • Selection of a color scheme that aligns with the brand personality

    • Guidance on color usage for consistency

  • Typography:

    • Choice of fonts that complement the brand identity

    • Guidelines for font usage in different contexts

  • Visual Elements:

    • Creation of visual elements (icons, patterns, illustrations) that enhance the brand identity

  • Brand Guidelines:

    • Compilation of brand guidelines outlining proper logo usage, color codes, and typography

    • Guidelines for maintaining brand consistency across various platforms

  • Stationery Design:

    • Business card design

    • Letterhead and envelope design

  • Branded Collateral:

    • Design of marketing materials (brochures, flyers, banners)

    • Social media graphics and templates

  • Brand Photography Style Guide:

    • Guidance on photography style and composition consistent with the brand

  • Brand Voice Guidelines:

    • Definition of the brand's tone, language, and communication style

  • Packaging Design (if applicable):

    • Design of product packaging consistent with the brand identity

  • Launch Strategy:

    • Recommendations for the rollout of the new brand identity

    • Suggestions for promotional activities and campaigns

  • Support and Consultation:

    • Post-launch support and consultation to address any questions or adjustments


Branding